Are You Ready for the Shift to Digital Events?


Oct 5, 2017, 15:46 PM by David McMillin

are you ready

Power up your mobile device, tablet, or laptop, and you won’t have to look far to find an event live and in progress. In May, the world tuned in to watch Warren Buffett’s remarks at the live-streamed Berkshire Hathaway Annual Shareholders Meeting. When Tesla unveiled its first 30 Model 3 sedans at the end of July, the company live-streamed the delivery. Last week, Amazon tested its new streaming service for football fans watching the Chicago Bears play the Green Bay Packers. And as more viewers find more affordable data rates, it’s clear that the future will be live-streamed.

For event organizers, the continuing surge in digital events creates new ways to connect with larger audiences. In fact, a recent survey commissioned by the PCMA Education Foundation found that 67 percent of respondents expect to be using technology to enable remote participation within the next three years. However, taking advantage of opportunities to reach attendees behind their screens is not as simple as going live on Facebook. To deliver a professional-grade experience for participants, organizers must answer some rather confusing questions, such as: What’s the difference between HTML 5 and Flash, especially in terms of viewer experience? How can an organization adhere to internet guidelines that vary from country to country? Are there legal restrictions about streaming music during the broadcast? The list of questions goes on and on.

The Digital Experience Institute Summit, scheduled for Nov. 15, will provide answers, immersing event organizers in a full day of lessons for live-streaming, producing webinars, and developing digital content. From “Top 10 Legal Questions You Need Answered Before Producing a Digital Event,” to “Insiders’ Conversation into the Technologies Driving Results,” the program offers a crash course in navigating the rapidly evolving digital landscape.

“The Summit is a tremendous way to get real-life solutions while engaging with the presenters and global online audience throughout the entire program,” said Jennifer Kingen Kush, executive director of the Digital Experience Institute. “We are thrilled to have so many esteemed subject-matter experts joining us to share their personal experiences and insights on the biggest challenges and opportunities in digital events. A special thanks to Meetings + Conventions Calgary for their continuous support of DEI and for providing quality education for the industry.”

The DEI Summit is $89 for those who sign up before Oct. 25. After the early-bird deadline, registration increases to $125. Click here to register.