Ruud Janssen, DES, Managing Director & Founder, The New Objective Collective

Switzerland based Entrepreneur Ruud Janssen, CMM, DES (1970) has been an innovator and practitioner of Marketing in the Hospitality and Meetings & Events Industry since 1994. He is cofounder of Event Model Generation with Roel Frissen aimed at creating a common language for Meetings & Events. He also the founder and Managing Director of  TNOC |The New Objective Collective; a creative collective of visual thinkers, moderators and specialists at the intersection of communication, technology and strategy.

He is the curator of TEDx events in Basel, Switzerland. He has authored a number of publications and research papers on Event ROI, Virtual and Hybrid Events and Event Innovation. Having lived and worked around the globe he can relate to the everyday challenges faced by professionals when innovating and organising events across complex decision making units for Corporate, Government and Association clients.